{"id":7666,"date":"2016-09-01T08:55:50","date_gmt":"2016-09-01T06:55:50","guid":{"rendered":"https:\/\/www.webzunder.com\/en\/?p=7666"},"modified":"2026-04-07T11:52:24","modified_gmt":"2026-04-07T09:52:24","slug":"how-to-use-hashtags-on-the-10-most-popular-social-media-networks","status":"publish","type":"post","link":"https:\/\/www.webzunder.com\/en\/blog\/how-to-use-hashtags-on-the-10-most-popular-social-media-networks\/","title":{"rendered":"How to Use Hashtags on the 10 Most Popular Social Media Networks"},"content":{"rendered":"<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-7669\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271067%27%20height%3D%27600%27%20viewBox%3D%270%200%201067%20600%27%3E%3Crect%20width%3D%271067%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.webzunder.com\/wp-content\/uploads\/2016\/08\/\u2022-Student-council-tips-\u2022.png\" alt=\"Man with phone, looking for insights and tips, how to use hashtags on the 10 most popular social media networks.\" width=\"1067\" height=\"600\" \/><\/p>\n<p>Hashtags are the SEO keywords of social media. But not all social media networks support these tags. 97% of brands on Twitter use hashtags but did you know that the amount of hashtags you use affect the engagement and results of your messages? Get the key insights about hashtags and for each social media platform.<!--more--><\/p>\n<h2><span style=\"font-weight: 400\">Hashtags for which Social Media Networks<\/span><\/h2>\n<p>Did you know that not all social media networks use hashtags? Most social media platforms use keywords and tags to filter searches, but just specific ones use the popular #(insert a word or expression).<\/p>\n<p>As our focus is on small and medium businesses, we believe that there are few social media platforms that you should definitely be part of as a company but also as an individual. Based on the Small Business Trends blog article \u201c20 Popular Social Media Sites Right Now\u201d, we narrowed down the list further to focus on the 10 most important social sites from our point of view. There are two things we need to look at:<\/p>\n<h3><span style=\"font-weight: 400\">Which platform supports and filters searches using hashtags:<\/span><\/h3>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-7690 size-large\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27400%27%20viewBox%3D%270%200%201024%20400%27%3E%3Crect%20width%3D%271024%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.webzunder.com\/wp-content\/uploads\/2016\/09\/Hashtags_supported-1024x400.png\" alt=\"Hashtags_supported\" width=\"1024\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>How often users are including hashtags in their messages:<\/h3>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><img decoding=\"async\" class=\"lazyload aligncenter wp-image-7689 size-large\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27400%27%20viewBox%3D%270%200%201024%20400%27%3E%3Crect%20width%3D%271024%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.webzunder.com\/wp-content\/uploads\/2016\/09\/Hashtags_EN-1024x400.png\" alt=\"Hashtags_EN\" width=\"1024\" height=\"400\" \/><\/span><\/p>\n<h2 style=\"text-align: left\"><span style=\"font-weight: 400\">How Many Hashtags to Include<\/span><\/h2>\n<p>Now that we determined where to use hashtags, how many should you use?<\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div id=\"attachment_7676\" style=\"width: 452px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/louisem.com\/72927\/how-to-use-hashtags-guide-2\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7676\" class=\"lazyload wp-image-7676\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27442%27%20height%3D%27210%27%20viewBox%3D%270%200%20442%20210%27%3E%3Crect%20width%3D%27442%27%20height%3D%27210%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.webzunder.com\/wp-content\/uploads\/2016\/08\/hashtags-on-twitter.png\" alt=\"hashtags-on-twitter\" width=\"442\" height=\"210\" \/><\/a><p id=\"caption-attachment-7676\" class=\"wp-caption-text\">Source: content from Buddy Media, now Salesforce; visual taken from http:\/\/louisem.com\/72927\/how-to-use-hashtags-guide-2.<\/p><\/div>\n<p>Buddy Media, now a part of Salesforce, did a research about hashtags used in Twitter and the numbers are impressive!<\/p>\n<p>For Twitter, it is best to use two hashtags. But what about the other social media platforms that filter content using hashtags? What are the best practices?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Instagram:<\/strong><\/p>\n<ul>\n<li>Each post can include <a href=\"https:\/\/help.instagram.com\/351460621611097\">up to 30 hashtags<\/a>.<\/li>\n<li>Most top 100 brands use seven tags or less, which is in-line with another study suggesting the use of <a href=\"https:\/\/www.socialfresh.com\/tip-the-secret-sauce-of-instagram-hashtags\/\">seven hashtags to generate the most engagement<\/a>.<\/li>\n<li>For companies with less than 1,000 followers, use 11 hashtags to create most interactions.<\/li>\n<\/ul>\n<p><strong>Facebook<\/strong><\/p>\n<ul>\n<li>Posts without hashtags do better than with hashtags.<\/li>\n<li><a href=\"https:\/\/www.surepayroll.com\/resources\/blog\/hashing-out-the-almighty-hashtag\">Adding one or two hashtags to a post received on average 593 interactions per posts<\/a>, while three to five tags received 416, six to ten received 307 and 10+ received 188.<\/li>\n<\/ul>\n<p><strong>Google+<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/moz.com\/blog\/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr\">Hashtags are automatically added when Google+ determines the topic of your message<\/a>.<\/li>\n<li>Special characters, i.e. non-letters, numbers or underscores are not really supported.<\/li>\n<li>No limits to the number of tags to use. Actually, we couldn\u2019t find the number of recommended hashtags to include on this platform. Got any insights?<\/li>\n<li><a href=\"http:\/\/www.socialmediatoday.com\/content\/scientific-guide-hashtags-how-many-which-ones-and-where-use-them\">Include hashtags in your post AND comments<\/a> to increase the chances of getting found.<\/li>\n<\/ul>\n<p><strong>Pinterest<\/strong><\/p>\n<ul>\n<li>Only tags used in a pin description can be clicked.<\/li>\n<li>Create unique hashtags for your brand or product.<\/li>\n<li>Unclear if the number of hashtags in a pin description affects results or engagement.<\/li>\n<\/ul>\n<p><strong>YouTube <\/strong>(new!)<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/6390658?hl=en\">A video will be ignored if more than 15 hashtags are included<\/a>.<\/li>\n<li>This feature is fairly new and we couldn\u2019t find data. If you have insights, please share in the comments section below, thanks!<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Popular Hashtags<\/span><\/h2>\n<p>On Twitter and Facebook, <a href=\"https:\/\/www.webzunder.com\/en\/blog\/trending-topics-for-businesses\/\">popular hashtags can become trending topics<\/a> if mentioned often by users and discussed on the platforms. They also vary from one region to the other and are based on users\u2019 preferences.<\/p>\n<p>That being said, there are hashtags based on the day of the week and encourages the sharing of content. For example:<\/p>\n<ul>\n<li>#MondayMotivation<\/li>\n<li>#TuesdayThoughts or #TravelTuesday<\/li>\n<li>#WednesdayWisdom<\/li>\n<li>#ThursdayThoughts or #ThrowbackThursday (#TBT for short)<\/li>\n<li>#FollowFriday (#FF for short)<\/li>\n<li><a href=\"http:\/\/www.digitaltrends.com\/social-media\/instagram-through-the-week-with-these-popular-hashtag-games\/\">Find more great hashtags here<\/a>.<\/li>\n<\/ul>\n<p>There are many tools out there to find the best hashtags. You can search for relevant tags on Google+ or Twitter but some sites specialize to help you find the best hashtags. For example, when you search for #SocialMedia, these tools give you other options such as #SMM, #Marketing, #socialmediamarketing or #socialmediatips. Some of the more popular tools include Hashtagify, Instagram Tags, <a href=\"https:\/\/ritetag.com\/\">RiteTag<\/a>, <a href=\"https:\/\/tagboard.com\/\">Tagboard<\/a>, Trendsmap, and many more!<\/p>\n<p>Finding the perfect hashtags to include in your message might be complex &#8211; but the social management tool webZunder makes the process easier to manage once you found the hashtags you want to use.\u00a0View this video to see how easy it is to manage your hashtags through webZunder or<\/p>\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.webzunder.com\/en\/free-trial\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Start your free trial today!<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hashtags are the SEO keywords of social media. But not all social media networks support these tags. 97% of brands on Twitter use hashtags but did you know that the amount of hashtags you use affect the engagement and results of your messages? Get the key insights about hashtags and for each social media platform.<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[43,96,128,131,139,140,141,163,449,193,450,244,260,426,427,292,451,452,305,453,353,400,401,403],"class_list":["post-7666","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-best-practices","tag-facebook","tag-google","tag-googleplus","tag-hashtag","tag-hashtag-marketing","tag-hashtags","tag-instagram","tag-keywords","tag-linkedin","tag-number-of-hashtags-to-use","tag-pinterest","tag-quora","tag-smallbiz","tag-sme","tag-snapchat","tag-social-media-networks","tag-social-media-platforms","tag-social-media-tool","tag-social-media-toolkit","tag-twitter","tag-wordpress","tag-xing","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/posts\/7666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/comments?post=7666"}],"version-history":[{"count":7,"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/posts\/7666\/revisions"}],"predecessor-version":[{"id":16158,"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/posts\/7666\/revisions\/16158"}],"wp:attachment":[{"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/media?parent=7666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/categories?post=7666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webzunder.com\/en\/wp-json\/wp\/v2\/tags?post=7666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}