{"id":8090,"date":"2017-01-09T15:53:07","date_gmt":"2017-01-09T14:53:07","guid":{"rendered":"https:\/\/www.webzunder.com\/en\/?p=8090"},"modified":"2026-04-07T11:52:45","modified_gmt":"2026-04-07T09:52:45","slug":"top-10-trends-for-2017-in-communications-social-media-and-smb","status":"publish","type":"post","link":"https:\/\/www.webzunder.com\/en\/blog\/top-10-trends-for-2017-in-communications-social-media-and-smb\/","title":{"rendered":"Top 10 Trends for 2017 in Communications, Social Media and SMB"},"content":{"rendered":"

\"Trends<\/p>\n

Many experts share their feedback about what will be hot (or not) in the new year, or in other words, predictions for the business world. And we want to see what our network thinks about what trends will be important in 2017, mainly for the fields of communication, social media and for small and medium businesses (SMB). Plus, is this type of initiative (to ask for people\u2019s point of views) something of interest?<\/p>\n

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Find below the top 10 trends from our contributors – a mix of people from around the globe, with various levels of experience and speaking different languages. (See who they are at the bottom of the article.) Oh and we contributed our two cents too! ;-)<\/p>\n

TREND 1: Digital Transformation<\/h2>\n

Manuel Schm\u00f6llerl mentions: \u201cLocal and regional companies will need to learn how to communicate digitally to survive.\u201d<\/p>\n

Interesting statistic from Progress: 47% of companies have not started to work on the digital evolution.<\/p>\n

Peter Stawowy overheard someone say this powerful quote: \u201cDigital transformation will be as impactful as the book printing about 500 years ago.\u201d But as he asks, will it be felt in 2017? It might be more of a gradual and slow process. We couldn\u2019t agree more!<\/p>\n

\"\"TREND 2: More Complex Communication Strategy<\/h2>\n

Working in segmentation and direct marketing, Eva Tsang highlights a very important trend that will become more and more prevalent: \u201cCommunication strategy is getting more complicated in the sense that it has to be more multi-dynamic and targeted. The trend is to dissect (the) communication channels by stage of the buying decision more granularly in order to follow where customers are along their purchase journey.\u201d<\/p>\n

One trend that I see is that communications will become more authentic and real. Customers want help to solve their problem, not get force fed something from the marketing or sales person.<\/p>\n

\"\"TREND 3: Evolving Content Marketing<\/h2>\n

Content marketing has gained momentum since 2013. Jonathan Aufray mentions: \u201cContent marketing will be key (in 2017). But the formats will change – blog posts and infographics will be most used.\u201d (Note: video is also VERY important – so it has it\u2019s own trend – see #5! ;-))<\/p>\n

Let\u2019s see what the numbers say:<\/p>\n