sofiew

About Sofie Wassmer

Ich war Managerin für Marketing und Vertrieb bei der twentyZen GmbH. Mittlerweile lebe ich in der Schweiz und arbeite als Marketing Managerin.

4 Trends that make Instagram successful and why you should start using it as an SMB

By |2017-11-15T08:59:20+02:00June 14th, 2017|Uncategorized|

Instagram is the third largest social media network after Facebook and YouTube. But what made this photo-sharing application so successful since its launch in 2010? Because it is leveraging key trends in the market and among consumers. Read on to see why you should start using Instagram as a small and medium business to also [...]

Comments Off on 4 Trends that make Instagram successful and why you should start using it as an SMB

Do Agencies Walk the Social Media Talk? A Social Media Research Reveals Key Insights.

By |2017-11-14T23:22:25+02:00February 21st, 2017|Uncategorized|

Social media is part of the daily activities for digital agencies. In fact, external agencies are responsible for 22% of social media activities. One would therefore think that agencies are most active online and in social media to show their creativity and out-of-the-box thinking. But is that the case? Do [...]

Comments Off on Do Agencies Walk the Social Media Talk? A Social Media Research Reveals Key Insights.

Top 10 Trends for 2017 in Communications, Social Media and SMB

By |2017-01-09T15:53:07+02:00January 9th, 2017|Interview, Tipps & Tricks|

Many experts share their feedback about what will be hot (or not) in the new year, or in other words, predictions for the business world. And we want to see what our network thinks about what trends will be important in 2017, mainly for the fields of communication, social media [...]

Comments Off on Top 10 Trends for 2017 in Communications, Social Media and SMB

Twitter Beginner’s Guide for Entrepreneurs

By |2017-11-14T23:29:36+02:00October 7th, 2016|Uncategorized|

The potential of Twitter is HUGE. Still, many companies do not benefit from the micro-blogging social media network – they just don’t see the use for it! Why do companies avoid Twitter? There’s no other network giving companies the possibility to get access to relevant information in a flash. This beginner’s guide will help you [...]

Comments Off on Twitter Beginner’s Guide for Entrepreneurs

Key Learnings from #dmexco2016

By |2017-11-14T13:27:45+02:00September 22nd, 2016|Uncategorized|

Foto vom Finale in der Kongresshalle am 15. September (fotografiert von Sofie Wassmer). Wir sind gerade zurück von der dmexco, DEM Event für die digitale Branche, das am 14. und 15. September stattfand. Mit vielen Vorträgen rund um Daten, Medien, Videos, Content Marketing, Virtual Reality und Augmented Reality [...]

Comments Off on Key Learnings from #dmexco2016

How to Use Hashtags on the 10 Most Popular Social Media Networks

By |2016-09-01T08:55:50+02:00September 1st, 2016|Social Media Beiträge für kleine und mittelständische Unternehmen|

Hashtags are the SEO keywords of social media. But not all social media networks support these tags. 97% of brands on Twitter use hashtags but did you know that the amount of hashtags you use affect the engagement and results of your messages? Get the key insights about hashtags and for each social media platform. [...]

Comments Off on How to Use Hashtags on the 10 Most Popular Social Media Networks

Trending Topics for Businesses and Why You Should Use Them

By |2017-11-14T23:25:21+02:00August 19th, 2016|Uncategorized|

The “Trending Topics” on social media are a phenomenon that revolutionized the distribution of content and information. In the past, the information we received was from newspapers, the radio, the television or conversations with neighbors. Today, the same information is available through the many social media networks. As a company, it is your opportunity to [...]

Comments Off on Trending Topics for Businesses and Why You Should Use Them

How to Cross Promote On Social Media

By |2016-07-26T11:22:02+02:00July 26th, 2016|Social Media Beiträge für kleine und mittelständische Unternehmen, trending topics|

  Social media has become a staple of many people’s online diet. And with more than 30% of the world’s population active on social media, it brings MANY opportunities for businesses. But with more than 90 different networks, how do you share your stories on multiple platforms to get more visibility and reach more customers? [...]

Comments Off on How to Cross Promote On Social Media